With eight years of online marketing experience and a proven track record of success, Andrew Janis has quickly been building a reputation in the Minneapolis online marketing community. In October 2007 Andrew moved to Evantage Consulting to become a Senior Marketing Consultant. Evantage is a widely respected ebusiness management consulting firm, and Andrew joined the rapidly growing online marketing consulting group.

In October 2008, Andrew published a new Marketing Analytics Whitepaper. This paper discusses the results of a survey of Twin Cities marketers, and identifies some of the challenges faced in today's challenging environment.

 

 

We are planning to publish a new paper in March about the challenges organizations face in incorporating analytics data into marketing decision-making. The idea is to identify common hurdles, along with advice on how to overcome those hurdles. Additionaly, I will be speaking on this topic at the upcoming eMetrics Conference in San Jose. You can find the description of my topic here.