An energetic, caring, and talented professional who consistently delivers above expectations. A thoughtful team player who thrives in environments where creativity and initiative are encouraged. Diverse, but well-rounded work history, with a proven track record in a management career in online marketing and business development.
- As eCommerce Manager at Caldrea, oversaw re-launch of two company websites, leading to instant 50% increase in conversion rates, and implemented comprehensive online marketing strategy, leading to 260% year-over-year sales growth
- As head of the multi-million dollar Paid Inclusion product line at iProspect, brought 14 new clients online, added 800,000+ web pages to the service, and quadrupled program revenues in six months
- As a Media Planner for Campbell Mithun, initiated management efficiency analyses saving 1000+ work-hours and projected cost savings of $20,000, and was instrumental in implementing a new software package, including training department staff, and acting as client liaison during transition
Employment
October 2007 – present Evantage Consulting
Senior Marketing Consultant
- Determine clients' strategic online marketing needs and implement solutions to address those needs
September 2005 – September 2007 The Caldrea Company
eCommerce Manager
- Managed overhaul and re-launch of caldrea.com and mrsmeyers.com in Fall 2005, making functional changes that resulted in 50% higher conversion rates
- Dramatically increased division revenues and profits at five times overall company rate
- Manage and implement all online marketing efforts, including marketing strategy and plan development, specifically:
-Paid Search: Implement and manage search campaigns in the three major engines. Hundreds of keywords managed, driving 20% of division revenues
-Email Marketing: Implement aggressive, brand-specific promotional schedule, driving 25% of division revenues. List-building tactics tripled previous signup rate.
-Search Engine Optimization: Increased search traffic 400% and revenues 300% in first year
Online Advertising: promote brands through use of traditional banner and tower ads, newsletter sponsorship, blog placements, and online public relations
-Manage warehouse for fulfillment of 25,000 yearly orders, and staff of four
November 2003 – August 2005 iProspect, Inc.
Paid Inclusion Specialist
- Manage and develop Paid Inclusion product offerings, including Yahoo! Site Submit, LookSmart, Yahoo! Shopping, and Froogle
- Quadrupled program revenues in six months
- In 7 months, increased number of managed client web pages from 17,000 to 850,000
- Manage 50+ clients, including multiple Fortune 500 companies
- Work with technical team to design, develop, and implement program management tools
Search Engine Marketing Analyst (iProspect)
- Performed analysis and made recommendations to help clients improve ranking performance in online search engines, consequently driving more business to their websites
- Managed multiple Fortune 500 accounts to ensure contract fulfillment and client satisfaction
November 2002 – August 2003 Kaposia, Inc.
Employment Specialist
- Coached developmentally disabled adults in job skills
- Provided on-site and community-based employment support to groups of 3-5 disabled adults
April 2000 – May 2002 Campbell Mithun
Media Planner
- Researched, planned, negotiated, and executed multi-million dollar media plans for General Mills brands, including HoneyNut Chex, Boxtops for Education, and Nature Valley Granola Bars
- Initiated efficiency analyses, including developing a spreadsheet application that eliminated repetitive paperwork and saved 1000+ work-hours
- Implemented new software system, becoming department expert and acting as liaison to the client, receiving multiple commendations from client for outstanding customer service
- Trained and managed 2-3 media analysts in media planning
- Negotiated and purchased radio time in multiple markets
Education
2004 – present University of St. Thomas Opus College of Business
Expected completion of MBA: Spring 2008, 3.6 GPA
1995 – 1999 Carleton College
BA in Psychology, 3.0 GPA Professional Publications
Please see the professional publications section of this website, here.
References
Available upon request.